Abstract
The purpose of this study is to determine the ways in which Marden's young people utilize and satisfy their need for FM radio. The goal of the research was to identify the many demands that young people satisfy by listening to FM radio. The principle of sought-after satisfaction is put to the test via an application of the uses and gratifications framework (motive). This single variable, "gratification sought," is broken down into four sub-indicators: informational, social, personal, and recreational pursuits. By using motive theory, we may learn more about radio listeners' wants and needs. One hundred community members are surveyed through questionnaire, and their responses will be used to gather data. This investigation is an instance of quantitative descriptive research. Findings from this research show that listening to college radio is primarily driven by a need for pleasure or distraction, with information gathering coming in a distant second. The majority of respondents think listening to the radio is a great way to lift their spirits as they do campus-related tasks. The music and songs, both Indonesian and Western, are the most enjoyable kind of entertainment. As a result, students, who make up the bulk of this study's respondents, may find that listening to campus community radio is a pleasant way to pass the time while also contributing to the success of their educational endeavors.
