Nowadays younger generation is very much inclined to social media. So, this paper was designed to study the impact of social media sites on academic performance of undergraduate students in Himachal Pradesh. A sample of 167 students was taken into consideration for the study. Google form was used for collecting the primary data. Frequency distribution test has been used for the study. All the respondents in this study have their own smart Phones with internet installation. It has been noticed that despite public views concerning the misuse of social media by the youth, majority of the students using social media sites for their academic objectives. The research recommended that right use of social media sites is to be maintained and these sites must be used for future betterment. Further students are advised that while using these social media sites for academic purpose they must take care of authenticity of the source and their study time to avoid social media misuse

Social media, Social media sites, Impact, Undergraduate students, Academic performance, Internet.