Biscuit is one of the popular food categories in India. It is very widely distributed owing to its high levels of affordability. Companies have launched products addressing needs of diverse consumer segments. There are products in value segment starting as low as INR 3 per packet. On the other hand, there are premium products which go as high as INR 60 per packet. Consumer preferences are changing, and today’s consumer is more demanding than ever. Innovation has thus become away of life for Biscuit companies in India. Consumers are doing an evaluation of several product attributes before selecting a product.

Biscuit is one of the popular food categories in India. It is very widely distributed owing to its high levels of affordability. Companies have launched products addressing needs of diverse consumer segments. There are products in value segment starting as low as INR 3 per packet. On the other hand, there are premium products which go as high as INR 60 per packet. Consumer preferences are changing, and today’s consumer is more demanding than ever. Innovation has thus become a way of life for Biscuit companies in India. Consumers are doing an evaluation of several product attributes before selecting a product.