Research Article | Open Access
IMPACT OF COGNITIVE NEUROSCIENCE IN CORPORATE LEARNING AND DEVELOPMENT FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Julie Jose & Dr. F.R. Alexander Pravin Durai
Pages: 2308-2311
Abstract
Learning and Development are crucial for organizational competency. Understanding the neuroscience of the
learners is the key to successful learning and development. A constant progression of the employees must be made
sure by the organizations to gain more value and move forward in the market with a strong and good position. One
of the major challenges of an organization is to stay ahead of its competitors. For that employees must be efficient
enough to withstand the challenges. Designing and delivering learning and development to the employees will be
effective only by understanding how the brain process and retain information. So this study is focusing on the
knowledge of neuroscience and learning in the organizational setting. It further shows the way of understanding the
insights from neuroscience and how they can be applied to organizational learning and development for sustainable
competitive advantage