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Research Article | Open Access
Volume 14 2022 | None
Green entrepreneurship culture in Indian education contexts
Dr. T.SOBHA RANI, Dr. V. SRIKANTH, K.VASUDHA
Pages: 3085-3092
Abstract
The rising global concern on climate change and sustainable development has led to a paradigm shift in the Indian markets. Consumers today prefer green products over conventional products as they are growing environmentally and socially responsible. As a result of the growing base of eco-consumers several individuals and organisations are taking advantage of the contemporary Indian market scenario by innovating and redesigning their products with a green perspective. Hence,
Keywords
green entrepreneurship; green innovations; consumers, sustainable development
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