In the modern era of globalization, it has become a great challenge for any organization to keep their consumers as well as customers in fold and keep our natural environment safe which is that the biggest need of the hour. The growing social concern for the environment has emerged as a key concept in Marketing – Green Marketing including broad range of activities viz Product Modification, changes to the distribution process, packaging changes as well as modifying advertising

Green Marketing strategies, Eco friendly products, consumer behavior, Regression.