Now a days the consumers all over the world are much more concerned towards environmental issues compared to their earlier times. Majority of them prefer to buy products that do not hazard the environment. It can be said that the environment friendly marketing plays a vital role in changing the minds of consumers towards this global issue. Hence, the objective of this research is to find the impact of environmental concern on buying decision of consumers with respect to environment friendly products and also to find the factors that affects the buying decision of consumers towards environment friendly products. The results show that more customers would choose environment friendly items if they were concerned about preserving natural resources and ensuring that they cause little or no harm to the ecosystem

Environment friendly Marketing, Environment friendly Products, Buying decision, etc.