Purpose: India is one of the largest automotive sectors, in the world in terms of vehicle production, in the financial year 2021, the total production volume of vehicles in India was around 22.7 million units. A drop in the sales volume of vehicles was witnessed in the past years. COVID-19 has impacted negatively on India Motor Insurance Industry because of the lockdown put across the country for a long period leading to a halt in businesses. New automobile purchases constitute a major portion of the premiums, and hence the lockdown and virtual stoppage of business may aggravate the situation. Lack of purchase of new vehicles is one of the biggest challenges faced by the industry. Normally, that would be compensated for by increasing the coverage net of existing vehicles, a vast majority of which fall out of the insurance net by the third and fourth years. The present study focus to identifies the various factors which influence the consumers in the Kottarakara Municipality, Kerala to select an Insurance company.Methodology:In 2021, Motor insurance Industry in Kerala accounted for 34.1% of the non-life insurance premiums earned, followed by health insurance at 29.5%, Demographic variables play a very important role in understanding customers' perceptions. Thus the impact of demographic profiles was also assessed. A survey of 120 respondents was taken and analyzed to understand the factors that influence the insurance company's selection decisions.Findings/ Result: The study findings revealed that according to the ranks given the most important factors that influence customers are proximity, company services, infrastructure,convenience,security,technology,responsiveness, reputation, image, and ownership

motor insurance, policyholders, customer perception