Psycholinguistics, as a science emerged from linguistics and psychology, uses psychological methods to study the linguistic realities of language. The development of a new scientific discipline entails the application of a new methodology for text analysis, which contributes to the discovery of completely new, unique data. At present, experimental methods are increasingly used in psycholinguistic studies. The research described in the presented article is of an experimental nature and is aimed at identifying the features of the semantic association perception in texts of different genre and stylistic affiliation. In the course of the analysis of the obtained material, presented by the texts of artistic, journalistic and colloquial functional styles in Russian and English, it was found that the lexemes of neutral semantic association are the most susceptible to adequate perception. The revealed distribution of recipient reactions is explicated by the specificity of linguistic units with negative and positive connotations.

Connotation (Semantic Association), Lexical-semantic Content of the Text, Psycholinguistic Experiment.