Users now depend on online social networks (OSNs) like Facebook to connect and share information. Businesses are aware of OSNs' ability to study social interactions and build relationships with clients. Social media marketing has revolutionized consumer behaviour and communication, enabling companies to interact directly and affordably with their clients. Small firms, however, frequently fail to take use of social media marketing's advantages. Marketing tactics and customer-business relations have altered as a result of Facebook and other platforms. In social media marketing, user-generated content, brand equity, and word-of-mouth promotion are crucial. Businesses are spending more on social media, utilizing sites like Facebook for marketing, customer service, and communication, and placing a strong emphasis on user involvement and trust-based advertising. Purchase intentions are influenced by a strong brand reputation and customer referrals.The value of involvement on websites like Facebook is highlighted by increased expenditure in social media operations.

Social Networks, Facebook, Marketing Communications, Small Businesses, Customer Engagement, Brand Awareness