The recent uptick in digital literacy has resulted in a flood of investment into e-commerce companies, leveling the playing field for new players to establish a foothold while churning out innovative patterns to disrupt established ways of doing business. While Forrester predicts faster growth in other Asian markets, the e-Commerce market in India is smaller overall. To learn about the breadth, depth, and development of E-commerce in India in light of the trends that drive this industry's expansion, this study employs a qualitative research methodology and provides a literature review. This study adds to the growing body of evidence that India's e-commerce market will expand rapidly and steadily in the coming years. According to these studies, retailers, manufacturers, consumers, and wholesalers can all benefit from participating in the online marketplace.

Trends, Commerce, Shopping, Online, Sales.