SMEs in the tourism sector in the Maldives contribute a lot to the economy of the country. The businesses in the industry are rapidly growing leading to high competition among them (Ministry of Tourism, Republic of Maldives, 2020). Hence, all businesses try their best to be successful and competitive in the industry. Electronic marketing (e-marketing) is one way to improve the performance of the business. The purpose of this study is to determine how e-marketing impacts the performance of SMEs in the tourism sector in the Maldives

E-Marketing, Electronic Word of Mouth, Website Quality, Email Marketing, Social Media Marketing, SMEs, Performance.