E-commerce has transformed the retail landscape, offering convenience and accessibility to consumers worldwide. However, the success of e-commerce hinges on efficient logistics operations. This paper provides a comprehensive review of the challenges faced by e-commerce logistics and explores potential solutions to address these challenges. The evolution and growth of e-commerce are discussed, highlighting the pivotal role of logistics in e-commerce success. Key challenges such as inventory management, last-mile delivery, reverse logistics, supply chain visibility, and meeting customer expectations are identified and analyzed. Solutions including technology adoption, collaboration and partnerships, data analytics for demand forecasting, sustainable practices, and automation and robotics are proposed to mitigate these challenges. Case studies exemplifying successful implementation of logistics solutions and their impact on e-commerce business performance are presented. Future trends in e-commerce logistics, such as predictive analytics and machine learning, sustainability and green logistics, autonomous delivery vehicles, and integration of physical and digital supply chains, are also discussed. By embracing these trends and implementing innovative solutions, e-commerce companies can enhance their logistics operations, improve customer satisfaction, and maintain a competitive edge in the digital marketplace.

E-commerce, logistics, challenges, solutions, technology adoption, sustainability, future trends.