Abstract
Family business is India’s proudest institution, symbolizing courage and common sense, energy and
enterprise, aspiration, and adventurousness (Business Today, 1998). In India, with its historic spiritual and
cultural value system, they play a hugely important role – it is estimated that up to 90 per cent of Indian
Businesses are Family Controlled. With Indians benefitting from a centuries-old innate sense of the
enduring worth of the family business sector, a good starting point for this section is to examine some
important early sources of Indian trade & commerce. There are many family businesses worldwide but
Indian Family Businesses are irreplaceable and have their peculiar governing characteristics. With this
notion, an attempt has been made to identify the level of satisfaction in family business. For this purpose,
primary data has been collected through structured questionnaire using snow-ball sampling technique. A
sample of 750 family business owners has been selected. The collected data have been analyzed by
employing simple percentage analysis, Correlation, Regression, Factor analysis. The results of the study
indicate that, harmony in family business, prominently influence the level of satisfaction of the
entrepreneurs
