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Research Article | Open Access
Volume 14 2022 | None
Creative space design strategy in arts and community culture to promote cultural tourism in Phitsanulok province: SPACE-TID-PHITSANULOK
Prattana Sirisan, Pensiri Chartniyom
Pages: 2013-2033
Abstract
This research aims to 1) study community ways, lifestyle, wisdom, culture and art in Phitsanulok and 2) create a body of knowledge for creating creative activities in the arts and culture of the community. A design process based on community engagement and co-cultural ownership had been adopted with a focus on cultural tourism benefits. The research area was in Muang district, Phitsanulok province. The research was carried out in 2 stages: 1) Study community ways, lifestyle, wisdom, culture and arts in Phitsanulok. Data were collected by observation, interviewing, and analyzing descriptive data by focusing on cultural blended community areas such as Thai-Chinese, Thai-Christian and Thai-Muslim ways. 2) Create a body of knowledge for the creation of an artistic and community cultural activity space through a design process based on community engagement and co-cultural owners with a focus on cultural tourism benefits. Target communities were selected, namely Ratchaphruek Community, Wiset Chai Chan Community, Wisut Kasat Community and Samakeerodfai Community; community process, focus group and in-depth interviews with the target community; finding the identity of the area from the opinions and needs of the community; perceptions from people outside the area and working together to find ways to create an activity area; conducting analysis, synthesis and building theories of design for the community and interviews with community and community leaders. However, it was found that the lifestyles of the 4 communities were beneficial to each other, despite different cultures. Therefore, community development must be developed in order to achieve mutual learning of culture and showed the inheritance of a way of living together without dividing the activity area. The community's weakness and strengths were then analyzed using SWOT Analysis techniques and a strategy was drawn to be used in designing creative areas. The research results showed that 1) community way, lifestyle, wisdom and culture in Phitsanulok through the perception of tourists visiting Phitsanulok showing the city with a long history, the sacred Buddha image, the birthplace of King Naresuan, spent 1-3 hours in Phitsanulok as it was a pass and a stopover, the goal of the trip is other provinces such as Sukhothai, Phetchabun and Phayao, intention to pay homage to Phra Buddha Chinnarat and not knowing the unique lifestyle of Phitsanulok. The study found that Phitsanulok had an area that combines cultures and communities with unique historical and cultural traditions. There were different cultures divided into 3 groups: Thai-Muslim, Thai-Chinese, and Thai-Christian. There was a community plan to analyze the problems and related factors of the community. There were 6 factors contributing to the integration of Thai-Chinese, Thai-Christian and Thai-Muslim cultures: geographic, occupation, technology, common use of public property, politics, government and education. There were 3 aspects of cultural integration: consumption, language, and dress. 2) The body of knowledge to create a creative activity area in the arts and culture of the community would use a design process based on participation with the community and the owners of the co-culture. Cultural tourism benefits were focused on 3 missions, 3 strategic areas, and 3 objectives along with the preparation of 8 strategies and 8 indicators from the development of patterns of strategy application in the arts and cultural areas. The researcher obtained a model from the synthesis of basic information and local stakeholders, hence the name "SPACE - TID - PHITSANULOK", which had 8 components to create an activity area and used as a guideline to promote cultural tourism in Phitsanulok province.
Keywords
Community Way, Creative Space Design Strategy, Community Engagement, Cultural Tourism, Phitsanulok, Ratchaphruek Community, Samakeerodfai Community, Wisut Kasat Community, Wiset Chai Chan Community
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