Creative space design strategy in arts and community culture to promote cultural tourism in Phitsanulok province: SPACE-TID-PHITSANULOK
Abstract
This research aims to 1) study community ways, lifestyle, wisdom, culture and art in Phitsanulok
and 2) create a body of knowledge for creating creative activities in the arts and culture of the
community. A design process based on community engagement and co-cultural ownership had been adopted
with a focus on cultural tourism benefits. The research area was in Muang district, Phitsanulok province. The
research was carried out in 2 stages: 1) Study community ways, lifestyle, wisdom, culture and arts in
Phitsanulok. Data were collected by observation, interviewing, and analyzing descriptive data by focusing on
cultural blended community areas such as Thai-Chinese, Thai-Christian and Thai-Muslim ways. 2) Create a
body of knowledge for the creation of an artistic and community cultural activity space through a design process
based on community engagement and co-cultural owners with a focus on cultural tourism benefits. Target
communities were selected, namely Ratchaphruek Community, Wiset Chai Chan Community, Wisut Kasat
Community and Samakeerodfai Community; community process, focus group and in-depth interviews with the
target community; finding the identity of the area from the opinions and needs of the community; perceptions
from people outside the area and working together to find ways to create an activity area; conducting analysis,
synthesis and building theories of design for the community and interviews with community and community
leaders. However, it was found that the lifestyles of the 4 communities were beneficial to each other, despite
different cultures. Therefore, community development must be developed in order to achieve mutual learning of
culture and showed the inheritance of a way of living together without dividing the activity area. The
community's weakness and strengths were then analyzed using SWOT Analysis techniques and a strategy was
drawn to be used in designing creative areas.
The research results showed that 1) community way, lifestyle, wisdom and culture in Phitsanulok through the
perception of tourists visiting Phitsanulok showing the city with a long history, the sacred Buddha image, the
birthplace of King Naresuan, spent 1-3 hours in Phitsanulok as it was a pass and a stopover, the goal of the
trip is other provinces such as Sukhothai, Phetchabun and Phayao, intention to pay homage to Phra Buddha
Chinnarat and not knowing the unique lifestyle of Phitsanulok. The study found that Phitsanulok had an area
that combines cultures and communities with unique historical and cultural traditions. There were different
cultures divided into 3 groups: Thai-Muslim, Thai-Chinese, and Thai-Christian. There was a community plan to
analyze the problems and related factors of the community. There were 6 factors contributing to the integration
of Thai-Chinese, Thai-Christian and Thai-Muslim cultures: geographic, occupation, technology, common use of
public property, politics, government and education. There were 3 aspects of cultural integration: consumption,
language, and dress.
2) The body of knowledge to create a creative activity area in the arts and culture of the community would use a
design process based on participation with the community and the owners of the co-culture. Cultural tourism
benefits were focused on 3 missions, 3 strategic areas, and 3 objectives along with the preparation of 8 strategies
and 8 indicators from the development of patterns of strategy application in the arts and cultural areas. The
researcher obtained a model from the synthesis of basic information and local stakeholders, hence the name
"SPACE - TID - PHITSANULOK", which had 8 components to create an activity area and used as a guideline
to promote cultural tourism in Phitsanulok province.
Keywords
Community Way, Creative Space Design Strategy, Community Engagement, Cultural Tourism, Phitsanulok, Ratchaphruek Community, Samakeerodfai Community, Wisut Kasat Community, Wiset Chai Chan Community