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Research Article | Open Access
Volume 14 2022 | None
Comparative study on consumer buying behavior during Covid-19through Ebusiness and direct to market place towards government regulation and policy in Tamil Nadu (India)
M. Shalini, Dr.M. Radhikaashree
Pages: 3183-3190
Abstract
Purpose: A study can be helpful for the consumer during the lockdown period and also the sellersboth in online and direct market place to follow the rules and policy framed by the government due to Covid-19 lockdown period even the sellers are satisfying the consumer needs and wants in the market.Research Methodology: The researcher chosen to use descriptive research study and the technique have been selected as convenience sampling techniques can be used to identify the research problem of consumer buying behavior in the current market situation of Covid-19
Keywords
Consumer behavior, Direct Market place, Online Marketing, Consumer satisfaction, Government regulation
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