LGBTtourism has been considered as a potential tourism segment due to the purchasing power. It was believed that LGBT tourist were likely to choose the destination where offered not only attractive but also LGBT friendliness service. Therefore, countries and cities has been developed the destination to attraction them. This research aims to study tourist motivation of Chinese LGBT tourists traveling to Bangkok. The quantitative research approach was employed. The data were collected using questionnaire survey. The data was analyzed using descriptive statistic analysis such as frequency and percentage, mean, and standard deviation. The hypothesis was tested using inferential statistics analysis. T-test and F-test (One Way ANOVA) were used to test differential comparison between tourist demographics and tourist motivation. The findings showed that the level of push factors was greater than that of pull factors. The highest level of push factor was the need of express theirsexual identity. While the highest average level of pull factor was the beautiful beach followed by diversity of natural tourist attractions. The data also showed that age differences had significant different level of tourist motivation. While the country of origin has no significant different level of tourist motivation. The discussion was the push factor of Chinese LGBT were specific motivation. On the other hands, pull factors were similar to heterosexual tourists traveled to Bangkok.

LGBT Tourism, Chinese Tourists, Tourism Motivation