Research Article | Open Access
CUSTOMER PERCEPTION TOWARDS ORGANISED RETAIL STORES IN THOOTHUKUDI CITY
Dr. A. ARUNACHALA RAJAN, P. MARIA DELCIA
Pages: 1359-1362
Abstract
The Indian retail industry has developed as one of the utmost good-looking, fast-increasing industries. The word retail has been derived from the French word‘re-tailor’ which means ‘to cut, trim or divide’. A retailer buys goods in large quantities from a wholesaler, divisions the goods in the minimum quantities likely and wholesales it to ultimate customers. Here essential be an appropriates ability of entirely the characteristics of this idea for the store to attain achievement. One of the main tasks for the store now is to develop innovative behaviours of appealing buyer consideration to be intelligent to site themselves otherwise from competitors. Here necessity be a good stability of the features of this idea for the store to attain achievement.
Keywords
Retail Industry Stability, Innovative, Competitors