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Research Article | Open Access
Volume 14 2022 | None
CREATIVE MEDIA DEVELOPMENT TO PROMOTE HEALTHY NUTRITION FOR ELDERLY IN THAILAND 4.0
Somjai Suebsor
Pages: 1943-1950
Abstract
This research aimed to 1) develop the creative media to promote healthy nutrition for the elderly in Thailand 4.0, 2) investigate the results of listening to the established radio dramas, and 3) explore the listening satisfaction of the developed creative radio drama media. The samples used in this research were 95 elderly people in Bangkok aged 60-70 years using purposive sampling. The experimental group for the development of creative radio drama media was divided as follows: 3 people individually, a subgroup of 12 people, a large group of 30 people, and a satisfaction measurement group of 45 creative radio dramas using simple random sampling. The data were analyzed using mean, standard deviation, and t-test.The findings showed that 1. The results of a quality assessment from 5 experts found that in creative radio dramas to promote healthy nutrition for the elderly in Thailand 4.0, the overall quality was at the highest level. Therefore,creative radio dramas could be used for experimentation to study the listening effect of the elderly in Thailand 4.0. 2. A comparative analysis of the average scores of healthy nutrition knowledge for the elderly in Thailand 4.0 found that after listening was significantly higher than before at the 0.5 level. 3. Satisfaction of listening to creative radio dramas to promote healthy nutrition for the elderly in Thailand 4.0, overall, the satisfaction of the listeners was at a high level
Keywords
Creative Media, Nutrition, Thai people in “Thailand 4.0
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