Buying is considered as a pleasure seeking activity that is related with sentiments and psycho-social inspirations, (Chang, Eckman, & Yan, 2011)(1).The Consumers have become very shrewd and choosy while buying things as India has the highest young population profile. Thus, the Indian middle class has provided a big boost to the consumer culture during the recent past and it is hoped that their buying behavior will continue to change in the coming years. Inthis context, this study examines the buying behavior of 600 respondents comprising 200 shoppers each from three malls in Coimbatore City viz., Brooke Fields, Fun Republic and Prozone. A structured questionnaire is used to collect data from respondents.

Buying Behavior, Shopping Mall Mall Shoppers.