Sandeep Kaur Dr. Rupinder Katoch
Abstract
Aim-The objective of this study is to elicit the trend of the UTAUT model in the domains of
Computer science, business, management, accounting, economics, econometrics, and finance.
However, no study was conducted on a detailed scientific mapping of the area as yet.
Design/ methodology/ Approach- The study searched 1577 documents from the Scopus
database for the period 2003-2021 using bibliometric analysis. Biblioshiny software was used
to apply Bibliometric analysis. Biblioshiny is a web-based application incorporated in the
Bibliometrix package that evolved in Rstudio. The search terms were “UTAUT” used in
search within Article title, Abstract, Keyword. With the help of Biblioshiny, influential
authors, countries, journals, and themes were found.
Findings-The results concluded that the word “UTAUT” has occurred many times in
Computer science, Business, and Economics. The dataset shows the increasing number of
publications over the period of time. Several other keywords used with the UTAUT model
have more potential to increase further developments. The study mentioned the important
insight into areas that need to be explored.
Limitations- This current bibliometric study used only the Scopus database’; it took only
Computer science, Business & management & Accounting, and Economics & Finance
domains
Keywords
Bibliometric analysis, Literature, Review, Biblioshiny, UTAUT.