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Research Article | Open Access
Volume 17 2025 | None
Artificial Intelligence and Virtual Space as Tools for Health Empowerment: Medical Communication in the Digital Age
Dr. Aiouni NedjmEddine, Dr. Lamouchi Zineb
Pages: 884-896
Abstract
This paper explores the impact of artificial intelligence (AI) and virtual space on health empowerment by improving medical communication in the digital age. The healthcare sector is undergoing a radical transformation driven by digital technologies that offer innovative solutions in diagnosis, treatment, and patient-provider interaction. AI presents new opportunities in disease diagnosis, health monitoring, and personalized treatment using big data. Meanwhile, virtual space enhances medical training and provides interactive platforms for remote consultations. The paper applies several theoretical frameworks to analyze the influence of these technologies on medical communication. The Uses and Gratifications Theory explains how individuals interact with digital technologies to meet their health goals, such as seeking online medical consultations. The Diffusion of Innovations Theory examines how healthcare institutions and patients adopt new technologies like AI. Health Communication Theory emphasizes how digital health messages must be adapted to patient needs to improve the effectiveness of communication. The study highlights the importance of AI in enhancing healthcare through smart applications such as self-diagnosis tools and chronic disease monitoring. It also recognizes virtual space as a crucial platform for training physicians and delivering remote consultations, especially for underserved regions. These technologies also enhance doctor–patient communication, transforming healthcare delivery and improving interaction quality. In conclusion, the paper addresses the challenges associated with adopting these technologies in healthcare, including privacy concerns, resistance to change, and the importance of digital literacy for both doctors and patients. It calls for clear regulatory frameworks and awareness strategies to ensure their safe and effective use.
Keywords
Artificial Intelligence, Virtual Space, Medical Communication, Health Empowerment, Digital Health, Uses and Gratifications Theory, Diffusion of Innovations Theory, Health Communication Theory
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