Research Article | Open Access
Applying Business Model Canvas (BMC) for planning marketing strategies and strategies for the customers of the consumer and consumer retail business Case Study: Kong Khong Market Business, Ban Sang Som
Dr. Pattarapon Chummee , Sutapat Chanprasert
Pages: 2282-2286
Abstract
This article is the application of the Business Model Canvas (BMC) to 1. Marketing strategy
planning to increase sales as well as solving problems such as operational results and declining sales; and 2.
Customer strategic planning in the consumer and consumer retail business Case Study Saeng Som House to
create awareness and satisfaction of existing and new customers. It starts with an analysis of the general
business conditions of the establishment from the study of business environment data and assess the return of
the past business. The results were then analyzed using the Business Model Canvas (BMC) to obtain a business
overview. and then to formulate a strategic plan. The details of the strategic plan are as follows: Strategy 1
focuses on increasing operational results, i.e. increasing sales. The researcher has a goal of increasing sales by
50 percent and strategies 2. Focus on creating awareness and satisfaction of existing and new customers 30
percent increase.
Keywords
Business Model Canvas (BMC), Marketing Strategic Plan, Customer Strategic Plan and retail businesses, consumer good