On this page
Research Article | Open Access
Volume 14 2022 | None
An analysis on the factors affecting adoption of online banking among Senior Citizens in India: a post covid-19 scenario
Vijayraj Nayak,Dr. Achuta Ratna Paluri,Tanushree Bhattacharjee
Pages: 8834-8844
Abstract
Purpose- Online banking has redefined the concept of financial services. Given the limitations brought on by the Covid- 19 pandemic, people are depending on these mediums even more. Even though the adaptability is significantly seen in the kids and the younger generation but a considerable size of population containing the people of age group 60 and more are still ignorant about the whole scenario. The paper aims to explore the various factors responsible for their resistance in shifting to online mode of transactions. The objective of this paper is to study a customer’s perception in choosing online banking over physical banking. The study analyses the main factors which lead to this gap. The main contribution of the research study is to understand and suggest a probable solution which can be incorporated by the financial bodies to make the concept more acceptable by the senior citizens
Keywords
Senior Citizens, Online Banking, Technology adoption, cashless transactions, trust, Technology Acceptance and Use, Unified Theory of Acceptance and Use of Technology (UTAUT)
PDF
165
Views
65
Downloads