Research Article | Open Access
An Empirical Study on Customer Awareness and Customer Engagement towards E-Vehicles
Dr. B.M.Raja Sekhar, Dr. Mohammed Khizerulla
Pages: 8609-8615
Abstract
Contemporary environmental concerns are thrusting the manufacturing and sales of Electric vehicles. Combination of Indian skilled and semiskilled technological base, a platform of large customer base, and relatively cheaper production and labor cost, has fascinated almost all global electric vehicle manufacturers. The industry strives hard to align their innovation to develop a sustainable business model. One such innovation is electric vehicles which is acquiring a considerable market share across countries
Keywords
Electric vehicles, behavioral intention, consumer awareness, environmental