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Research Article | Open Access
Volume 14 2022 | None
An Approach to Online Marketing for Promoting Striped Snake-Head Fish Products
Sasiwan Phoolsawat , Supakorn Limkhunthammo ,Pornthep Kaewchur ,Jantana Sansook
Pages: 2110-2116
Abstract
The purposes of the research article were to develop online marketing channels and marketing communications for snakehead fish products. This research used a mixed-method by surveying consumer behavior through questionnaires and setting appropriate marketing policies. The study found that targeting consumers were female, born in 1981-1996 (or Generation Y), graduated with a bachelor's degree, worked in a private company, had an average income of 10,001-20,000 Baht per month, used to buy products through Shopee, Lazada, and Facebook 1-2 times a month, and costed 300 - 500 baht per time. When online marketing was promoted, we can increase the average revenue on processed products to 26,393.33 baht per month or 32 percent.
Keywords
Striped Snake-Head Fish, Online Marketing
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