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Research Article | Open Access
Volume 14 2022 | None
Aesthetic Elements in Graphic Design and their Rolein Contemporary Advertising
Mazin Raheem Salim
Pages: 2372-2380
Abstract
The field of graphic design constitutes two elements that work strongly in many of the outputs of modern print design, and it was found that graphic design, in its diversity, used the two types extensively. Rather, it was considered an important functional approach to enhance the expression of the idea and its better presentation, in addition to enhancing the aesthetic and expressive work and what leads to it. Based on the foregoing, the researcher found a logical justification for the problem of his research, which is summarized in the following question: What is the extent of the use of aesthetic elements in graphic design and their role in contemporary advertising promotion? The aim of the current research is to identify the aesthetic elements in graphic design and their role in contemporary advertising work
Keywords
(Graphic - advertising promotion - design)
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