Introduction: We heard about many herbal products and its uses, but we use them rarely. Herbal medicines are the ones which are easily available in markets. Toothpaste is always used to promote oral hygiene. When comparing, herbal toothpaste has more advantages than normal brands. Populations living in rural areas were usually ignorant of upcoming products.Aim: To assess the prevalence, knowledge and perception of herbal toothpaste among the rural population. Materials and methods: A cross sectional survey was conducted among 100 rural participants. Questionnaires containing 20 questions were circulated among the random age population. Responses from the participants were collected and exported to SPSS software. Statistical analysis was done using SPSS. Association analysis was done using the chi square test. The level of significance is greater than 0.05.

Herbal toothpaste, anti inflammatory property, dental plaque, gingivitis, Eco friendly, Innovative technology.