This research was conducted with the general aim to determine the various factors affecting the impact of product development on customer satisfaction in the United Arab Emirates (U.A.E.) and how this understanding can be used practically in product development and marketing.As part of this study, customer satisfaction was identified as the dependent variable; through qualitative research with a systematic review of online literature sources. Five independent variables were then identified viz.product quality, service value, product features, consumer behaviour and brand image. The research objectives and research questions were defined to assess the influence of the independent variables on customer satisfaction

Brand image; consumer behavior; customer satisfaction; product features; product development; product quality; service valu