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Research Article | Open Access
Volume 14 2022 | None
ANALYTICAL STUDY ON MARKETING IN GLOBAL SUPPLY CHAIN MANAGEMENT
Dr. Vandana Mishra Chaturvedi
Pages: 3799-3807
Abstract
In today's interconnected society, everyone and everything is dependent on and contributes to one another. The economy of neighboring nations become increasingly intertwined as a consequence. The purpose of this piece is to describe the method used by retailers in managing their supply chains. Using online survey tools, the authors of this paper compiled their own poll of 200 retail sector professionals to better understand supply chain management. Demographic data was used to conduct a descriptive analysis. Their age and gender were two of the most important characteristics. The majority of the study's participants were women, and all of them were younger than 30. Most respondents' companies had yearly revenues between $1 and $5 million, and customer service was prioritized above everything else. The most essential features of each distance are shown at the top of the table.
Keywords
Marketing, Global Marketing, Supply Chain, Global Supply Chain, Supply Chain Management
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