Introduction: Emotional labour of employees has been considered as an important factor in an organization. In this research we will be focusing on how emotional labour plays an important role for customer perceived brand image.Objectives and Aims: The objective of our study is to understand the factors of the emotional labour in automobile industry influencing the customer brand perception; customer satisfaction & examining the association between the emotional labour factors which are influence the customer perception.

Emotional labour, customer satisfaction, job performance, brand perception