Medicine and healthcare are categorized by medical tourism marketing as goods and services that may be traded openly. One of Madhya Pradesh's fastest-growing economic areas is medical tourism. Medical tourists that seek treatment in Madhya Pradesh benefit from quick turnaround times, reduced expenses compared to the west, and convalescence times that are decided by the patient rather than the hospital. Given the many research gaps, this study focuses on the management and organization of medical tourism in Madhya Pradesh. The conceptual model has 10 dimensions. The dependent variables are customer happiness and the quality of the services. The independent factors include medical treatment, hospital ambiance and security, hospital location, hospitality, registration and networking, tour and travel amenities, testing facilities, pricing, and payment.

Marketing Strategies, Medical Tourism, healthcare, medical tourism marketing