To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a start-up company named ODigMa, I choose the start-up company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more. Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media) Marketing practices have dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can listen and respond faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it's easy to fall behind. Digital marketing equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement. Useful for individuals from small- to medium-sized businesses who want to use new media as a vehicle for growth. Organizations are leveraging digital marketing methods for successful marketing strategy implementation inbound marketing through publishing content online in the form of portals, podcasts, e-journals, online campaigns, social media marketing, search services; and outbound marketing including email marketing, RSS (Really Simple Syndication) feeds and others. A recent survey of 3300 business executives from various industries indicates that on an average, 34% of a company’s leads come from inbound marketing verses 22% through1 outbound marketing .

Social Media Marketing (SMM), Content Marketing, Email Marketing, Influencer Marketing, Social Media Advertising, Display Advertising