Research Article | Open Access
A STUDY TO EVALUATE THE AUDIENCE’S SATISFACTION TOWARDS THE CHANGES OF THE TELEVISION PROGRAMS DURING THE LOCKDOWN
D.V.P.Noblin, K.Ravichandran
Pages: 3200-3210
Abstract
Individuals were restricted to their homes for the duration of the lockdown, and as a consequence, families were occupied for an extended period of time. The unparalleled increase in Television viewership amidst the whole family has abided as a habit. This covid 19 authenticated the evolution and modification of Television in the lockdown. The large flood of television viewers has resulted in the emergence of new consuming habits as a consequence of the massive influx of viewers
Keywords
Television, programs, Audience, satisfaction, viewing pattern, media tools, Consumption, paradigm shift and Lockdown