Over the last two decades, the globalization of capital markets has increased the size of the retail investor group by offering a diverse range of business and investment opportunities. As a result, their investment decision-making process becomes more complicated. Return on investment, market trend or risk, short-term profitability, share price, dividend policy, past financial results, business credibility, board reputation, current earnings of the company and expert opinion are some of the factors that influence investors' perceptions. This research focuses on the most important factors that influence investor understanding for study, 70 customers were selected purposive sampling in Delhi

Investors, Perception, Share,Facebook,reliance