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Research Article | Open Access
Volume 14 2022 | None
A STUDY OF FACTOR’S EFFECT ON FEMALE TRAVELER’S DECISION-MAKING PROCESS
Sapna Dr Mahesh Chandra Uniyal
Pages: 2819-2826
Abstract
This study empirically tests the comprehensive model of motivational factors that makes the impact on women’s travel decisions. Women have almost equal participation as like men in the travel activities. For optimization of their travel activities, and to provide better services for women, understanding their travel process is primary step. The literature detailed the effects of studies of those factors that make the impact on travel decision-making process of female travelers. One hundred twenty-four responses have been collected only from females to understand their views. Questionnaire used for the survey contains the demographic information and factors that influence the travel decision. Result revealed that travel motivational factors have cognitive and affective relatability with women’s travel decision making process.
Keywords
Female travelers, Factors, Decision-making, Optimization.
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