Research Article | Open Access
A STUDY OF FACTOR’S EFFECT ON FEMALE TRAVELER’S DECISION-MAKING PROCESS
Sapna Dr Mahesh Chandra Uniyal
Pages: 2819-2826
Abstract
This study empirically tests the comprehensive model of motivational factors that makes the impact on women’s
travel decisions. Women have almost equal participation as like men in the travel activities. For optimization of their
travel activities, and to provide better services for women, understanding their travel process is primary step. The
literature detailed the effects of studies of those factors that make the impact on travel decision-making process of
female travelers. One hundred twenty-four responses have been collected only from females to understand their
views. Questionnaire used for the survey contains the demographic information and factors that influence the travel
decision. Result revealed that travel motivational factors have cognitive and affective relatability with women’s
travel decision making process.
Keywords
Female travelers, Factors, Decision-making, Optimization.