A RESEARCH DEVELOPMENT OF PRODUCTS FOR WICKERWORK SOUVENIRS LOCAL HANDICRAFTS OF DONG CHEN SUBDISTRICT PHU KAMYAO DISTRICT, PHAYAO PROVINCE
Abstract
The objective of this research is to study the local identity of Dong Chen Sub-district, Phu
Kamyao District, Phayao Province, and consumer behavior and factors affecting the selection of souvenir
products in Phayao Province using applied research methods to study the qualitative data to find and define the
local identity from a sample of community entrepreneurs and handicraft community members with an interview
and consumer behavior questionnaires. The sample group is those interested in souvenir products. The results
were analyzed by descriptive statistics to select the types of wicker souvenir products that will be developed to
meet the needs of consumers and summarized to propose a new guideline to develop new wickerwork souvenirs.
The results of the study showed that 1) the local identity of Dong Chen Sub-district was lifestyle related to
agriculture, prosperous natural contexts, rivers, and mountains contribute to agricultural productivity,
agricultural products processing as an export 2) Decoration as a souvenir product, which is the best seller,
includes woven plant basket set and tableware decoration set according to the current trend, New Normal, after
the COVID-19 crisis. The factors in purchasing are reasonable price in accordance with its quality for the real
use, beautiful colors and design, uniqueness and the craftsmanship of the production, increasing sales through
online platforms, which is a product design guide for increasing economic value, developing potential of local
wickerwork manufacturers, creating innovative production, material mixing and use of other materials that lead
to the creation of more unique souvenir products of Dong Chen Sub-district
Keywords
Development of Product ,Wickerwork ,Souvenirs ,Dong Chen handcraft