The development of community products in Dong Jen Sub District, Phu Kamyao District, Phayao Province reflects local wisdom and responds to customer needs in today’s era, giving rise to building product image to be widely known and achieve customer recognition. By doing this, community businesses will be stimulated and tourism will be promoted at a community level. Furthermore, the spread of Covid-19 has changed the world of work from working in a workplace to work from home, and people spend more time living at home. Therefore, building work atmosphere at home in response to the Work From Home policy is a guideline to develop home decorating items to meet consumer needs. The objectives of this research were 1) to study community current status and a guideline to develop handicraft products from textiles of Dong Jen subdistrict community, 2) to study community identity, 3) to study consumer needs towards product development, 4) to make a conclusion of a guideline for product development and present a product prototype, 5) to assess consumer satisfaction towards products. Steps to conduct the study included the following: Step 1 – seeking a guideline for product development. The researcher collected data from interviewing the group of community leaders, studied consumer needs and identity of Dong Jen community, leading to the steps of criticism, conclusion of a developing guideline, and presentation of a product prototype. Step 2 – assessing consumer satisfaction from 30 users. The findings from the study revealed that 1) currently people in Dong Jen community are the elderly who have basic handicraft skills in embroidery, 2) most of people in the community make a living from agriculture, 3) consumers need products made from natural materials in blue and gray colors with minimal and geometric designs, 4) a product development guideline is making backrest pillows from natural materials, i.e. using hand woven cotton, hemp embroidery threads, indigo dyeing process, hand stitch embroidery technique, a design concept is derived from designs of wickerwork and community way of life, rice field, rice grain, and stream in conjunction with patchwork technique, 5) satisfaction assessment results found that consumer satisfaction towards utility was at a good level, aesthetics was at a very good level, materials was at a good level. The suggestion from this study can be applied to the development of different products made of other types of textiles, and the development of designs, production techniques and materials to be more diversified

Interior architecture design, Product design