Volume 14 No 2 (2022): International Journal of Early Childhood Special Education

Determinants of Owner’s Satisfaction in Family Business


Dr.B.Indirapriyadharshini Dr.P.Bruntha Dr.N.Giri S.Shabana P.Anu Shruthi

DOI: 10.9756/INT-JECSE/V14I2.197

Keywords: Satisfaction – Family Business – Harmony


Abstract

Family business is India’s proudest institution, symbolizing courage and common sense, energy and enterprise, aspiration, and adventurousness (Business Today, 1998). In India, with its historic spiritual and cultural value system, they play a hugely important role – it is estimated that up to 90 per cent of Indian Businesses are Family Controlled. With Indians benefitting from a centuries-old innate sense of the enduring worth of the family business sector, a good starting point for this section is to examine some important early sources of Indian trade & commerce. There are many family businesses worldwide but Indian Family Businesses are irreplaceable and have their peculiar governing characteristics. With this notion, an attempt has been made to identify the level of satisfaction in family business. For this purpose, primary data has been collected through structured questionnaire using snow-ball sampling technique. A sample of 750 family business owners has been selected. The collected data have been analyzed by employing simple percentage analysis, Correlation, Regression, Factor analysis. The results of the study indicate that, harmony in family business, prominently influence the level of satisfaction of the entrepreneurs.

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Volume 14 No 2 (2022): International Journal of Early Childhood Special Education

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Research Articles

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