Volume 14 No 2 (2022): International Journal of Early Childhood Special Education

Investigating the effect of tuition fees on students’ choice of college mediated by household income- PLS SEM


Sailaja Bohara, (Dr). Pradeep Suri, (Dr). DikshaPanwar

DOI: 10.9756/INT-JECSE/V14I2.190

Keywords: Higher education, college choice, price, tuition fee, household income, smart PLS, mediation , enrollment.


Abstract

Today education has crossed the gender barrier; hence the present era can see the wave for education. With rise in demand for education, there has been increase in the number of education providers. Therefore, it become important for colleges to know the factors that affects student’s choice of colleges. Colleges charge tuition fee for providing education and this fee may affect the choice decision of students. Therefore, the present study has investigated the factors that affect student’s choice of college and their relationship with tuition fee. Primary and secondary was done. College students from Kathmandu were taken for the study. Top 10 private colleges were taken for the survey. A structured questionnaire was prepared and 700 responses were collected. Smart PLS, SPSS and Sobel calculator has been used in the study. The study had indentified five factors of student’s choice of college (reputation, placement, academic quality, infrastructure and location) and has shown that a significant relationship exists between tuition fees charged by the colleges and the identified factor. The study also shows that there is a mediating effect of household income on relationship between tuition fee and reputation, placement and location. The study is beneficial for colleges, students and marketing companies.

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Volume 14 No 2 (2022): International Journal of Early Childhood Special Education

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Research Articles

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